ntroducing Modern Metals- the collection inspired by New Orleans and co-created with our community! This Modern Metals Lip Gloss is sure to make your lip look pop! Use this alone or on layer on top of the Modern Metals Matte Lip color, this non-sticky gloss provides brilliant shine with a golden shimmer. Enriched with Vitamin E to nourish lips. ... View More View Less

This clay facial mask deep cleanses skin to mattify and help reduce the appearance of pores. Enriched with French Green Clay to absorb excess oils and cleanse pores without overdrying. ... View More View Less

Buh-bye shine! Mattify your look with this loose powder foundation adjuster! The ultra-fine mix-in powder gives you the power to transform any foundation into a more mattified, full-coverage formula. For extra oil control, apply a light dusting of powder before foundation to absorb shine. ... View More View Less

You asked, we listened! We improved the formula and brush head for enhanced performance and application. This mascara creates full, long-looking lashes that define the eye. The enhanced brush head gives edge to edge control and even coating for multiple applications. ... View More View Less

A refreshing weightless gel tint that provides radiant sheer color and is enriched with Purified Water that hydrates and feels cool on contact. This long-wear lip color stains the lips for that “just bitten” effect. Infused with nourishing Rosewater and Vitamin E for a splash of hydrating color. The formula is extremely comfortable and great to wear alone or as a base to your favorite e.l.f. gloss for a vibrant effect. ... View More View Less

Get a radiant, iridescent glow with this Prismatic Highlighting duo. Perfect for wearing alone or layering, this buildable, luminescent formula reflects light to make your highlight pop. e.l.f. Cosmetics Prismatic Highlighting Duo In Siren’S Call. e.l.f. Cosmetics Prismatic Highlighting Duo In Siren’S Call. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

This moisturizing metallic lip crayon applies smoothly while saturating lips in a rich metallic matte color. Features a convenient twist-up design that’s perfect for on-the-go application. Enriched with Vitamin E to nourish the lips. e.l.f. Cosmetics Metallic Lip Crayon In Magnetic Mauve. e.l.f. Cosmetics Metallic Lip Crayon In Magnetic Mauve. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

Our must have collection of brushes helps create a wide range of gorgeous looks. These vegan-friendly brushes can be used with wet or dry products. The brush roll travel case offers on-the-go convenience. Brushes Included: Contouring Brush, Selfie Ready Foundation Brush, Flawless Face Brush, Blending Brush, Crease Brush, Eyeshadow “C” Brush, Eyebrow Duo Brush, Small Precision Brush, Angled Eyeliner Brush, Stipple Brush, Powder Brush, Blush Brush, Flawless Concealer Brush, Fan Brush, Highlighting Brush, Mascara Fan Brush, Complexion Brush, Concealer BrushBrush Roll Travel Case- rolled: 7.5″ x 3.5″ and unrolled: 7.5″ x 19.5″ e.l.f. Cosmetics 19 Piece Brush Set. e.l.f. Cosmetics 19 Piece Brush Set. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

This dual-ended lipstick conveniently has a beautiful soft shade for day and a bolder shade for night. The velvety satin formula is enriched with Shea, and Vitamins A, C, and E to help nourish and hydrate. e.l.f. Cosmetics Day to Night Lipstick Duo In The Best Berries. e.l.f. Cosmetics Day to Night Lipstick Duo In The Best Berries. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

This lightweight, hydrating facial mist moisturizes the skin and refreshes makeup with an invigorating scent. Perfect to start or end your day with, or even as a mid-day refresher. The Coconut formula is enriched with Coconut and Vitamin E to nourish the skin. e.l.f. Cosmetics Hydrating Coconut Mist. e.l.f. Cosmetics Hydrating Coconut Mist. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

This Vitamin C Serum is formulated with key antioxidants, Vitamin C, Vitamin E, and Pomegranate Extract, to help brighten skin tone and protect against the effects of everyday environmental aggressors to retain a youthful glow. What we love: Brightens skin toneProtects against effects of everyday environmental aggressorsHelps skin retain a fresh, youthful glowAll e.l.f. skincare products are free from Parabens, Sulfates, and Phthalates. e.l.f. Cosmetics Beauty Shield Vitamin C Serum. e.l.f. Cosmetics Beauty Shield Vitamin C Serum. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

2016 Cosmopolitan Magazine Beauty AwardThis foundation palette can complement your skin tone all year around. Each shade is infused with enriching vitamins, shea, grape seed oil, and more! Enjoy a fresh face with every use. e.l.f. Cosmetics Foundation Palette In Deep. e.l.f. Cosmetics Foundation Palette In Deep. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

Sculpt, shade, and brighten with this 4 shade powder contour palette. It’s customizable to match your skin tone and is infused with vitamin E. Get a gorgeous, nourished complexion all day! e.l.f. Cosmetics Contour Palette In Dark/Deep. e.l.f. Cosmetics Contour Palette In Dark/Deep. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

This Liquid Matte Lipstick achieves a long lasting, gorgeous matte finish. The slim, diamond shaped applicator gives you flawless application in just one stroke! The formula is enriched with Vitamin E to help nourish and condition the lips. e.l.f. Cosmetics Liquid Matte Lipstick In Blushing Rose. e.l.f. Cosmetics Liquid Matte Lipstick In Blushing Rose. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

This Liquid Matte Lipstick achieves a long lasting, gorgeous matte finish. The slim, diamond shaped applicator gives you flawless application in just one stroke! The formula is enriched with Vitamin E to help nourish and condition the lips. e.l.f. Cosmetics Liquid Matte Lipstick In Blushing Rose. e.l.f. Cosmetics Liquid Matte Lipstick In Blushing Rose. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

This Liquid Matte Lipstick achieves a long lasting, gorgeous matte finish. The slim, diamond shaped applicator gives you flawless application in just one stroke! The formula is enriched with Vitamin E to help nourish and condition the lips. e.l.f. Cosmetics Liquid Matte Lipstick In Smoky Taupe. e.l.f. Cosmetics Liquid Matte Lipstick In Smoky Taupe. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

This Instant Lift Brow Pencil shapes, defines, and fills in brows for a natural, polished look. The dual-sided design applies color with the fine tip liner on one side and tames and combs brows with the other to create defined-looking eyebrows with a flawless arch. Blonde: For Light to Strawberry Blonde HairTaupe: For Blonde to Light Brown HairAuburn: For Red to Brown HairNeutral Brown: For Medium Brown HairDeep Brown: For Dark Brown to Black HairBlack: For Deep Black Hair e.l.f. Cosmetics Instant Lift Brow Pencil In Neutral Brown. e.l.f. Cosmetics Instant Lift Brow Pencil In Neutral Brown. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

No mess, no hassle – just naturally beautiful lashes! Get full lashes for any occasion with our top-rated Natural Lash Kit. Easy application and comfort grip gel allows for multiple uses so you can achieve natural looking lush lashes again and again. Set includes: Pair of False LashesContour Tray e.l.f. Cosmetics Natural Lash Kit In Black. e.l.f. Cosmetics Natural Lash Kit In Black. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

The Lock On Lip Primer helps lock lip color and prevents fading, bleeding, and creasing. Its sheer, creamy formula glides on easily to create the perfect canvas for lip color. Enriched with Vitamin E to help nourish and hydrate the lips. e.l.f. Cosmetics Lock On Lip Primer. e.l.f. Cosmetics Lock On Lip Primer. All e.l.f. products are Vegan and Cruelty Free ... View More View Less

The Lock On Lip Primer helps lock lip color and prevents fading, bleeding, and creasing. Its sheer, creamy formula glides on easily to create the perfect canvas for lip color. Enriched with Vitamin E to help nourish and hydrate the lips. e.l.f. Cosmetics Lock On Lip Primer. e.l.f. Cosmetics Lock On Lip Primer. All e.l.f. products are Vegan and Cruelty Free ... View More View Less